Customer experience is inextricably linked to employee experience - ignore the latter, and the former will suffer. This is especially true when it comes to Diversity, Equity, and Inclusion. If a brand can't deliver for its own employees, it's very unlikely to do so for its customers.In this session, Material's Collette Eccleston (SVP, Behavioral Science) and Kiva R. Wilson (SVP, Diversity, Equity, & Inclusion) will share a framework for elevating your business from mere compliance to one where DEI is fully integrated within the organization - for both employees and customers/users. You'll learn strategies for gathering insights, increasing representation, designing content and products, and leveraging difference to create business value.